If you were to speak with a teenager now and with a teenager from ten years ago you will see how much social media has changed our lives. Social media has impacted our lives so much and sometimes we hardly even notice it until we being to evaluate how we did things a couple of years back and how we do them now. 

Social media has helped us transition into the new era of technology and has expanded our understanding of how technology can better our lives. It is stated that social media has such a huge impact in our social conduct that it goes as far as influencing our :

-purchases

-conduct

-preferences 

-activities

-daily routine

-etc

Seeing all of the impact that social media holds it isn't hard to understand why companies take such a big interest on it and how it has become a necessity of survival for businesses. Being that most of the millennial generation and generation Z members tend to derive most of their information from online sources instead of the traditional media it is crucial for business to become tech savvy and use social media to their advantage. That is why learning how to use social media can sometimes be what makes or break a business. 

With the proper use of social media business can achieve:

-Increase sales

-Improve products and services

-Direct connection with clients

-Better niche marketing